Introduction: Why 43-inch TVs Are the Sweet Spot in 2025
When it comes to buying a TV that offers a balanced viewing experience without overwhelming your space or your budget, 43-inch TVs strike the perfect middle ground. Whether you’re in India outfitting a compact living room or in the US upgrading your bedroom entertainment setup, this screen size delivers immersive viewing, smart connectivity, and modern design at a competitive price.
In this guide, we help you understand what to look for in a 43-inch TV and recommend the best models available in both India and the US.
What to Look for in a 43-Inch TV
1. Display Technology
- LED: Most 43-inch TVs use LED panels. They are affordable and offer good brightness.
- QLED (Quantum Dot LED): Offers better colors and brightness than standard LED.
- OLED: Rare in 43-inch size but emerging. Offers best-in-class contrast.
2. Resolution
- Full HD (1080p): Still common in entry-level models but getting outdated.
- 4K UHD (2160p): The gold standard in 2025. Look for HDR10 or Dolby Vision support.
3. Smart TV Platform
- India: Look for Android TV, Google TV, or PatchWall (Mi).
- US: Roku TV, Fire TV, Google TV, and Tizen (Samsung) are common.
4. Connectivity
- HDMI (at least 3 ports), USB, Bluetooth, and Wi-Fi 5 or 6 support are important.
- For gamers, HDMI 2.1 and ALLM (Auto Low Latency Mode) matter.
5. Audio
20W is standard, but look for Dolby Audio, DTS:X, or Dolby Atmos support.Best 43-Inch TVs in India (2025)
| Best 43-inch TV | Approx. Price | User Ratings |
|---|---|---|
| Sony 108 cm (43 inches) BRAVIA 2M2 Series 4K Ultra HD Smart LED Google TV | 43,690 | 4.5 |
| Samsung 108 cm (43 inches) FHD Smart LED TV | 22,990 | 4.1 |
| Xiaomi 108 cm (43 inch) X Ultra HD 4K Smart Google LED TV | 24,999 | 4.0 |
| TOSHIBA 108 cm (43 inches) C350NP Series 4K Ultra HD Smart LED Google TV | 19,999 | 4.1 |
| Samsung 108 cm (43 inches) D Series Crystal 4K Vivid Pro Ultra HD Smart LED TV | 26,990 | 4.0 |
| LG 108 cm (43 inches) UA82 Series 4K Ultra HD Smart webOS LED TV | 29,990 | 4.0 |
Sony 108 cm (43 inches) BRAVIA 2M2 Series 4K Ultra HD Smart LED Google TV
Resolution: 4K Ultra HD (3840 x 2160) | Refresh Rate: 60 Hertz
Connectivity: 4 HDMI ports to connect set top box, Blu Ray players, gaming console | 2 USB ports to connect hard drives and other USB devices
Sound : 20 Watts Output | 2ch | Open Baffle Speaker| DTS Digital Surround | DTS:X | Dolby Atmos, Dolby Audio
Smart TV Features: Google TV | Watchlist | Google Assistant |Google Cast | Game Menu | ALLM/eARC (HDMI 2.1 Compatible) | Additional Features: Apple Airplay 2 | Apple Homekit | Alexa | Energy Rating: 2 Star | Annual Energy Consumption: 134.38 kWh
Display : 4K LED | 4K Processor X1 | Live Color | 4K X-Reality PRO | MotionFlow XR 200 | HDR10/HLG
Warranty Information: 1 Year comprehensive warranty on product provided by the brand from the date of purchase including remote for technical issue
Samsung 108 cm (43 inches) FHD Smart LED TV
Xiaomi 108 cm (43 inch) X Ultra HD 4K Smart Google LED TV
Resolution : 4K Ultra HD (3840 x 2160) | Refresh Rate : 60 Hz Hertz
Connectivity: Dual Band Wi-Fi | 3 HDMI ports to connect latest gaming consoles, set top box, Blu-ray Players | 2 USB ports to connect hard drives and other USB devices |eARC | Bluetooth | Optical | Ethernet
Sound: 30 watts Output | Dolby Audio | DTS – X | DTS Virtual : X
Smart TV Features: Android 14 OS | Google TV | Built-In WiFi | Google cast built-in | 2GB RAM | 8 GB ROM | Supported Apps: Netflix, Prime Video, YouTube, Zee5, etc., MEMC Engine , eARC (Dolby Atmos Pass-through) and Google Assistant Operation
Display: 4K Ultra HD|4K Dolby Vision | HDR 10 | HLG | Reality Flow MEMC | Vivid Picture Engine 2 | Wide Colour Gamut
Warranty Information: Enjoy 1 Year of Comprehensive Warranty
Additional information: Brand Warranty can be availed using amazon invoice and User manual can be accessed from brand website
TOSHIBA 108 cm (43 inches) C350NP Series 4K Ultra HD Smart LED Google TV
Resolution: 4K Ultra HD (3840 x 2160) | Refresh Rate: 60 hertz
Connectivity: 3 HDMI ports to connect set top box (1HDMI port eARC supported) | 2 USB ports to connect hard drives and other USB devices | Built- in WiFi | Bluetooth | Ethernet RJ45 | 1 earphone Jack | 1 Optical digital audio output (SPDIF) | 1 RF- Radio frequency input | 1 AV input
Sound: 24W Audio Output | Dobly Atmos | Audio equalizer | Dolby Digital | Lip-sync adjustment | Sound mode:Standard, Theatre, Sports, Music, Speech, Late Night
Smart TV Features: Google TV | Google Assistant | Voice command | Screen mirroring: DLNA, Chromecast, Miracast, AirPlay | Sleep Timer | On/Off Timer | Supported Apps: Netflix, YouTube, Prime Video, Hotstar, SonyLiv, Hungama, JioCinema, Zee5, Eros Now
Display: 178 drgrees wide viewing angle | VRR | ALLM | MEMC | HDR 10 | HLG | Dolby Vision | Multiple picture modes supported: Dynamic，Standard，Sports，PC/Game，Energy Saving，Cinema，FILMMAKER MODE
Warranty Information: 1 Year Comprehensive Warranty on product provided by TOSHIBA from date of purchase
Samsung 108 cm (43 inches) D Series Crystal 4K Vivid Pro Ultra HD Smart LED TV
Resolution: 4K Ultra HD (3840 x 2160) Resolution |Refresh Rate : 50 Hertz
Connectivity : 3 Hdmi Ports For Seamless Connectivity With External Devices | 1 X Usb-A Usb Ports To Connect Hard Drives Or Other Usb Devices |Wi-Fi | Bluetooth | Anynet+ (Hdmi-Cec)| Ethernet (Lan) Port| Rf In (Terrestrial / Cable Input / Satellite Input)
Sound: 20W Output- 2CH | Powerful Speakers with Q-Symphony
Smart TV Features : Bixby | Web Browser | SmartThings Hub / Matter Hub / IoT-Sensor FuntionalityApple AirPlay | Daily+
Display: Crystal Processor 4K | HDR | Support | Mega Contrast | UHD Dimming | Contrast Enhancer | Motion Xcelerator | 4K Upscaling | Filmmaker Mode
Warranty Information :1 Year Standard Warranty + 1 Year additional warranty on Panel from the date of purchase
LG 108 cm (43 inches) UA82 Series 4K Ultra HD Smart webOS LED TV
Resolution: 4K Ultra HD (3840×2160) | Refresh Rate: 60 Hz Native| 178-degree wide viewing angle
Connectivity: 3 HDMI ports to connect set top box, Blu Ray players, gaming console | 1 USB ports to connect hard drives and other USB devices | Wi-Fi (Built-in) | Bluetooth Connectivity (v 5.0)| Ethernet Input | RF Input (Antenna/Cable) | SPDIF (Optical Digital Audio Out)
Sound: 20 Watts Output | AI Sound (Virtual 9.1.2 Up-mix) | Dolby Atmos | Clear Voice Pro (Auto Volume Leveling) | AI Acoustic Tuning | LG Sound Sync | Bluetooth Surround Ready (2 Way Playback) | WOW Orchestra| Down Firing Speakers
Smart TV Features: ALLM (Auto Low Latency Mode) | WebOS 25 |Intelligent Voice Recognition (with LG ThinQ app) | AI Chatbot | Works with Hey Google | LG ThinQ /Hub | Google Home / Hub | Works with Apple Airplay| 2 GB RAM | 8 GB ROM | 100+ Free LG Channels | Supported Apps: Prime Video, Netflix, JioHotstar, Sony Liv, Zee5, Apple TV and more | Energy Rating: 1 Star | Annual Energy Consumption: 156.37* kWh/year
Display: 4K Ultra HD (3,840 x 2,160) | α7 AI Processor 4K Gen8 | 4K Super Upscaling | Dynamic Tone Mapping | HDR10 / HLG | FILMMAKER MODE | 4K Expression Enhancer
Warranty Information: 1-Year LG India Standard Warranty on Product from the date of purchase (T&C Apply) and 1-year standard warranty on the remote control (only for tech defect in remote controller). Warranty claims can be processed using the Amazon e-invoice.
Additional Information : Brand Warranty can be availed using invoice. User manual can be accessed from brand website under About this item/ Product details section.
Best 43-Inch TVs in the US (2025)
| Best-Selling TVs | Approx. Price | User Ratings |
|---|---|---|
| Amazon Fire TV 43" 4-Series 4K UHD smart TV, stream live TV | $329.99 | 4.4/5 |
| Roku Smart TV – 43-Inch Select Series 4K HDR RokuTV | $269.79 | 4.5/5 |
| Samsung 43-Inch Class Crystal UHD 4K DU7200 Series HDR Smart TV | $289.74 | 4.3/5 |
| Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV | $498.00 | 4.2/5 |
| INSIGNIA 43" Class F50 Series LED 4K UHD Smart Fire TV | $149.99 | 4.2/5 |
| TOSHIBA 43" Class C350 Series LED 4K UHD Smart Fire TV | $159.99 | 4.3/5 |
| LG 43-Inch Class QNED80T Series LED Smart TV 4K Processor | $398.00 | 4.2/5 |
| Hisense 43" Class A7 Series (2025 Model) 4K UHD Smart Fire TV | $299.99 | 4.3/5 |
Amazon Fire TV 43" 4-Series 4K UHD smart TV, stream live TV
- The popular Amazon Fire TV 4-Series — now even better: An ultra-slim bezel puts your entertainment front and center, while support for vivid 4K Ultra HD, HDR10, HLG, and Dolby Digital Plus bring scenes to life.
- Built by Amazon, the Fire TV 4-Series brings crisp picture quality, superior streaming, and the magic of Alexa to everyday entertainment.
- 4K Ultra HD, HDR10, and HLG deliver a clearer and more vibrant picture with brighter colors compared to 1080p Full HD.
- Use the Alexa Voice Remote Enhanced to easily find, launch, and control your content. You can even check the weather, sports scores, and more.
- Stream over 1.8 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Prime Video, Disney+, and more. Subscription fees may apply.
- Watch live and free TV, play video games, and stream music.
- Fire TV adds new Alexa skills all the time, like dimming the lights or viewing your camera. Use AirPlay to share videos, photos, and more from compatible devices (sold separately) to your TV.
Roku Smart TV – 43-Inch Select Series 4K HDR RokuTV
- The smart TV that makes sense: Roku Select Series 4K TVs are built by Roku to bring viewers a brilliant streaming experience with superior picture quality at an incredible value.
- Made by Roku: From the brand you trust to make streaming easier comes a thoughtfully designed 43-inch smart TV powered by the delightfully simple Roku experience.
- Brilliant 4K picture: Stunningly sharp 4K resolution brings out the rich detail in your entertainment with four times the resolution of HD.
- Color that pops: Watch in incredible HDR10+ color, contrast, and brightness that brings your favorite entertainment to life.
- Automatic brightness: Avoid fiddling with settings with a screen that automatically adjusts based on your room’s lighting.
- Designed for seamless streaming: With features like fast Wi-Fi and streaming apps that launch in a snap, Roku Select TVs get you to your entertainment quick and easy.
- Customizable home screen: Roku smart TVs put your favorites streaming apps, inputs, and free live TV front and center, so you can spend your time streaming—not scrolling.
Samsung 43-Inch Class Crystal UHD 4K DU7200 Series HDR Smart TV
- PURCOLOR: See a wide spectrum of colors than traditional RGB models with PurColor; From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology
- 4K UPSCALING: Get a clearer picture for more of your shows and videos; 4K Upscaling transforms each pixel for improved content
- MOTION XCELERATOR: Watch your content smoothly while experiencing less lag and blur; It improves motion between frames so you have a seamless picture
- OBJECT TRACKING SOUND LITE: You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio— putting you right in the middle of the car chase, stampede or party scene
- MEGA CONTRAST: Automatically adjusts the brightness and contrast; It reduces the difference between light and dark areas so that objects on screen stand out more
- HDR: Take in an impressive spectrum of colors and fine details, even in the darkest scenes; Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen
- Q-SYMPHONY: Only Samsung gives you the power to unlock incredible sound when you pair a Samsung TV with a Q-series or S-series soundbar; Together, they can optimize all the channels to bring you our most powerful sound experience
Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV
- GOOGLE TV WITH GOOGLE ASSISTANT: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Easily stream to your smart TV with support for AirPlay 2 and Chromecast built-in.
- MOVIES INCLUDED WITH THE BRAVIA TV: Streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- MORE IMMSERVIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for 4K HDR, Dolby Vision and Dolby Atmos.
- INTELLIGENT TV PROCESSING: 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- REAL-WORLD COLORS: With Triluminos Pro, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- UPSCALE EVERYHING YOU WATCH: Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO.
INSIGNIA 43" Class F50 Series LED 4K UHD Smart Fire TV
- 4K Ultra HD (2160p resolution) – Enjoy breathtaking HDR10 4K movies and TV shows at 4 times the resolution of Full HD, and upscale your current content to Ultra HD-level picture quality.
- High Dynamic Range – Provides a wide range of color details and sharper contrast, from the brightest whites to the deepest blacks.
- Alexa voice control – The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
- Access thousands of shows with Fire TV – Watch over 1 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, Paramount+, and other services right from this TV.*
- DTS Studio Sound – This premium audio enhancement suite creates realistic and immersive audio with two-speaker playback that expands your sense of space and ambience.
- Supports HDMI ARC and HDMI eARC – Sends audio directly from the HDMI jack to a compatible soundbar or AV receiver, removing the need for an extra cable.
- Versatile connections – Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 3 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack, ethernet port and Wi-Fi technology.
TOSHIBA 43" Class C350 Series LED 4K UHD Smart Fire TV
LG 43-Inch Class QNED80T Series LED Smart TV 4K Processor
- QNED CONTRAST: See more natural-looking images. Powerful deep-learning algorithms help improve contrast ratio and enhance brightness.
- QUANTUM DOT NANOCELL COLOR: LG QNED combines cutting-edge Quantum Dots with LG’s NanoCell technology to create uniquely bright, colorful images. Dimming Pro dynamically adjusts the back lights to maintain deep black levels, allowing you to be immersed.
- a5 AI PROCESSOR GEN7: Enhanced brightness, improved sound, refined picture detail. It all comes together for a thrilling watching experience powered by the a5 AI Processor Gen 7.
- HDR10 PRO: HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a “wow” effect.
- FILMMAKER MODE: Enhance every moment with virtual 5.1 surround sound for an immersive home theater experience. And transport yourself to the center of superhero-sized action and galaxies far, far away with FILMMAKER MODE that allows you to see films just as the directors intended.
Hisense 43" Class A7 Series (43A7NF, 2025 Model) 4K UHD Smart Fire TV
- WIDE COLOR GAMUT: Dive into a world of dazzling color. Special phosphor technology expands the range and depth of each hue that you’re able to perceive, bringing you truer and more intense shades than you’ve ever seen before. Absolutely brilliant.
- DOLBY VISION · ATMOS: Get transported through the screen. Dolby Vision captures even the most subtle emotions flickering across the actor’s face during a dark night scene. And the multidimensional sound of Dolby Atmos puts you smack-dab in the action, whether it’s in a jungle, city or rocket ship.
- FIRE TV: With Fire TV built in, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and MAX. Plus, stream for free with Freevee, Pluto TV, Tubi, and more. And the included Voice Remote with Alexa lets you use your voice to easily change channels, launch apps, search for titles, play music, and even control smart home devices.
- 4K ULTRRA HIGH DEFINITION: More pixels on the screen produces a more clear and succinct picture making content look more realistic and true to life. Combined with Hisense’s AI UHD Upscaler, non 4K content will get enhanced to near 4K quality.
- 4K AI UPSCALER: Bring what’s on screen into crystal-clear focus. Our 4k AI Upscaler transforms beloved classics, home movies, broadcast TV, and even streaming content into striking 4K quality. It’s amazing what can happen when every pixel works even harder.
- GAME MODE PLUS (VRR / ALLM): Game on. Game Mode Plus is a winning combination of technology that gets your name on the leaderboard. Stress less and play more with a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).
- ALEXA VOICE REMOTE: Use the included Voice Remote with Alexa to find your favorite shows and movies in a snap—no endless scrolling needed. Launch apps, change channels, control your smart home, and more.
🧠 Smart Tips Before You Buy
- Room Size: 43-inch TVs are ideal for rooms where the viewing distance is 6–8 feet.
- Wall Mount vs. Tabletop: Most models support both. Wall-mount for a cleaner look.
- Voice Control: Look for support for Alexa, Google Assistant, or Apple HomeKit.
- Future-proofing: Opt for 4K with HDR and HDMI 2.1 (if gaming or long-term use).
Final Thoughts
A 43-inch TV today isn’t just about size — it’s about delivering a cinematic experience in compact spaces. Whether you live in Mumbai or Manhattan, this guide brings together the best of both worlds with region-specific recommendations. Choose based on what matters most — be it gaming, OTT streaming, or smart features — and you’ll find a 43-inch TV that offers excellent value in 2025.
All prices mentioned in this guide are approximate and based on the most recent listings available on Amazon.com. These prices may fluctuate due to ongoing sales, promotions, currency changes, or product availability. We recommend checking the current price and availability before making a purchase decision.
Disclosure: As an Amazon Associate, Virtual Studio earns from qualifying purchases. This comes at no additional cost to you and helps support our work.
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