Introduction
In 2025, 43-inch TVs continue to be a popular choice for many households in the USA. Their compact size makes them ideal for bedrooms, apartments, and smaller living rooms, while still offering impressive picture quality and smart features. With advancements in technology, today’s 43-inch TVs come equipped with 4K resolution, HDR support, and integrated streaming platforms. This guide will help you navigate the top models available on Amazon and provide insights into what to look for when making your purchase.
| Best 43-inch TV in the USA | Approx. Price | User Ratings |
|---|---|---|
| Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa Voice Remote | $249.00 | 4.4/5 |
| Roku Smart TV – 43-Inch Select Series 4K HDR | $218.00 | 4.5/5 |
| SAMSUNG 43-Inch Class Crystal UHD 4K DU7200 Series | $267.99 | 4.2/5 |
| Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV | $498.00 | 4.2/5 |
| INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote | $179.99 | 4.5/5 |
| Toshiba 43-inch Class V35 Series LED Full HD Smart Fire TV with Alexa Voice Remote | $169.99 | 4.4/5 |
| LG 43-Inch Class QNED80T Series LED Smart TV 4K Processor | $398.00 | 4.2/5 |
| Hisense 43" Class A7 Series (2025 Model) 4K UHD Smart Fire TV | $299.99 | 4.3/5 |
Why Choose a 43-Inch TV?
A 43-inch TV strikes a balance between size and functionality. It’s large enough to provide an immersive viewing experience but compact enough to fit in tighter spaces. Whether you’re watching your favourite shows, gaming, or streaming movies, a 43-inch TV offers versatility and performance without overwhelming your room.
Key Features to Consider
1. Resolution
Most 43-inch TVs now offer 4K Ultra HD resolution, providing four times the detail of Full HD. This results in sharper images and a more lifelike viewing experience. Look for models that also support HDR (High Dynamic Range) for enhanced contrast and colour accuracy.
2. Smart TV Capabilities
Smart TVs allow you to stream content from platforms like Netflix, Hulu, and Amazon Prime Video directly, without the need for external devices. Common operating systems include:
- Roku TV: User-friendly interface with a vast selection of apps.
- Fire TV: Amazon’s platform, integrating Alexa voice control.
- Google TV: Offers personalized recommendations and Google Assistant integration.
3. Refresh Rate
A higher refresh rate (measured in Hz) results in smoother motion, which is particularly beneficial for sports and gaming. While 60Hz is standard, some models offer 120Hz or higher for enhanced performance.
4. Connectivity
Ensure the TV has sufficient ports for your needs:
- HDMI Ports: For connecting devices like gaming consoles and Blu-ray players.
- USB Ports: Useful for playing media from external drives.
- Wi-Fi and Ethernet: For stable internet connectivity.
- Bluetooth: Allows for wireless connection to soundbars and headphones.
5. Audio Quality
While picture quality is paramount, good audio enhances the overall experience. Some TVs come with Dolby Atmos or DTS:X support for immersive sound. Alternatively, consider pairing your TV with a soundbar for improved audio.
Top 43-Inch TVs (2025)
| Best-Selling TVs | Approx. Price | User Ratings |
|---|---|---|
| Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa Voice Remote | $249.00 | 4.4/5 |
| Roku Smart TV – 43-Inch Select Series 4K HDR | $218.00 | 4.5/5 |
| SAMSUNG 43-Inch Class Crystal UHD 4K DU7200 Series | $267.99 | 4.2/5 |
| Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV | $498.00 | 4.2/5 |
| INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote | $179.99 | 4.5/5 |
| Toshiba 43-inch Class V35 Series LED Full HD Smart Fire TV with Alexa Voice Remote | $169.99 | 4.4/5 |
| LG 43-Inch Class QNED80T Series LED Smart TV 4K Processor | $398.00 | 4.2/5 |
| Hisense 43" Class A7 Series (2025 Model) 4K UHD Smart Fire TV | $299.99 | 4.3/5 |
Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa Voice Remote
- Bring movies and shows to life with support for vivid 4K Ultra HD, HDR 10, HLG, and Dolby Digital Plus.
- 4K Ultra HD, HDR 10, and HLG deliver a clearer and more vibrant picture with brighter colors compared to 1080p Full HD.
- Press and ask Alexa to easily find, launch, and control your content, or check the weather, sports scores, and more.
- Stream over 1.5 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Prime Video, Disney+, and more. Subscription fees may apply.
- Watch live and free TV, play video games, and stream music.
- Fire TV adds new Alexa skills, features, smart home capabilities, and voice functionality all the time.
- Use the 4 HDMI inputs to connect all your gaming, cable and audio equipment.
Roku Smart TV – 43-Inch Select Series 4K HDR
- The smart TV that makes sense: Roku Select Series 4K TVs are built by Roku to bring viewers a brilliant streaming experience with superior picture quality at an incredible value.
- Made by Roku: From the brand you trust to make streaming easier comes a thoughtfully designed 43-inch smart TV powered by the delightfully simple Roku experience.
- Brilliant 4K picture: Stunningly sharp 4K resolution brings out the rich detail in your entertainment with four times the resolution of HD.
- Color that pops: Watch in incredible HDR10+ color, contrast, and brightness that brings your favorite entertainment to life.
- Automatic brightness: Avoid fiddling with settings with a screen that automatically adjusts based on your room’s lighting.
- Designed for seamless streaming: With features like fast Wi-Fi and streaming apps that launch in a snap, Roku Select TVs get you to your entertainment quick and easy.
- Customizable home screen: Roku smart TVs put your favorites streaming apps, inputs, and free live TV front and center, so you can spend your time streaming—not scrolling.
SAMSUNG 43-Inch Class Crystal UHD 4K DU7200 Series
- PURCOLOR: See a wide spectrum of colors than traditional RGB models with PurColor; From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology
- 4K UPSCALING: Get a clearer picture for more of your shows and videos; 4K Upscaling transforms each pixel for improved content
- MOTION XCELERATOR: Watch your content smoothly while experiencing less lag and blur; It improves motion between frames so you have a seamless picture
- OBJECT TRACKING SOUND LITE: You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio— putting you right in the middle of the car chase, stampede or party scene
- MEGA CONTRAST: Automatically adjusts the brightness and contrast; It reduces the difference between light and dark areas so that objects on screen stand out more
- HDR: Take in an impressive spectrum of colors and fine details, even in the darkest scenes; Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen
- Q-SYMPHONY: Only Samsung gives you the power to unlock incredible sound when you pair a Samsung TV with a Q-series or S-series soundbar; Together, they can optimize all the channels to bring you our most powerful sound experience
Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV
- GOOGLE TV WITH GOOGLE ASSISTANT: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Easily stream to your smart TV with support for AirPlay 2 and Chromecast built-in.
- MOVIES INCLUDED WITH THE BRAVIA TV: Streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- MORE IMMSERVIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for 4K HDR, Dolby Vision and Dolby Atmos.
- INTELLIGENT TV PROCESSING: 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- REAL-WORLD COLORS: With Triluminos Pro, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- UPSCALE EVERYHING YOU WATCH: Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO.
INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote
- 4K Ultra HD (2160p resolution) – Enjoy breathtaking HDR10 4K movies and TV shows at 4 times the resolution of Full HD, and upscale your current content to Ultra HD-level picture quality.
- High Dynamic Range – Provides a wide range of color details and sharper contrast, from the brightest whites to the deepest blacks.
- Alexa voice control – The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
- Access thousands of shows with Fire TV – Watch over 1 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, Paramount+, and other services right from this TV.*
- DTS Studio Sound – This premium audio enhancement suite creates realistic and immersive audio with two-speaker playback that expands your sense of space and ambience.
- Supports HDMI ARC and HDMI eARC – Sends audio directly from the HDMI jack to a compatible soundbar or AV receiver, removing the need for an extra cable.
- Versatile connections – Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 3 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack, ethernet port and Wi-Fi technology.
Toshiba 43-inch Class V35 Series LED Full HD Smart Fire TV with Alexa Voice Remote
- Fire TV brings live, over-the-air TV, streaming channels, and your favorite apps together onto one convenient home screen. Subscriptions may be required. Content availability subject to change.
- Press & Ask Alexa – Use the included Alexa Voice Remote to manage TV power, volume, navigation, playback, and input switching. Or just press the microphone button and say, “Find dramas,” and Alexa will show you search results from a central catalog of hundreds of integrated apps and channels.
- Endless Entertainment – Watch over 1 million streaming movies and TV episodes with access to tens of thousands of channels, apps, and Alexa skills.
- DTS Virtual:X technology is a scalable and versatile advanced post processing package that creates an immersive audio experience by virtualizing height content over traditional stereos.
- Apple Airplay – Supports Apple AirPlay. Share videos, photos, music and more from an Apple device to your TV with the touch of a button.
LG 43-Inch Class QNED80T Series LED Smart TV 4K Processor
- QNED CONTRAST: See more natural-looking images. Powerful deep-learning algorithms help improve contrast ratio and enhance brightness.
- QUANTUM DOT NANOCELL COLOR: LG QNED combines cutting-edge Quantum Dots with LG’s NanoCell technology to create uniquely bright, colorful images. Dimming Pro dynamically adjusts the back lights to maintain deep black levels, allowing you to be immersed.
- a5 AI PROCESSOR GEN7: Enhanced brightness, improved sound, refined picture detail. It all comes together for a thrilling watching experience powered by the a5 AI Processor Gen 7.
- HDR10 PRO: HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a “wow” effect.
- FILMMAKER MODE: Enhance every moment with virtual 5.1 surround sound for an immersive home theater experience. And transport yourself to the center of superhero-sized action and galaxies far, far away with FILMMAKER MODE that allows you to see films just as the directors intended.
Hisense 43" Class A7 Series (2025 Model) 4K UHD Smart Fire TV
- WIDE COLOR GAMUT: Dive into a world of dazzling color. Special phosphor technology expands the range and depth of each hue that you’re able to perceive, bringing you truer and more intense shades than you’ve ever seen before. Absolutely brilliant.
- DOLBY VISION · ATMOS: Get transported through the screen. Dolby Vision captures even the most subtle emotions flickering across the actor’s face during a dark night scene. And the multidimensional sound of Dolby Atmos puts you smack-dab in the action, whether it’s in a jungle, city or rocket ship.
- FIRE TV: With Fire TV built in, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and MAX. Plus, stream for free with Freevee, Pluto TV, Tubi, and more. And the included Voice Remote with Alexa lets you use your voice to easily change channels, launch apps, search for titles, play music, and even control smart home devices.
- 4K ULTRRA HIGH DEFINITION: More pixels on the screen produces a more clear and succinct picture making content look more realistic and true to life. Combined with Hisense’s AI UHD Upscaler, non 4K content will get enhanced to near 4K quality.
- 4K AI UPSCALER: Bring what’s on screen into crystal-clear focus. Our 4k AI Upscaler transforms beloved classics, home movies, broadcast TV, and even streaming content into striking 4K quality. It’s amazing what can happen when every pixel works even harder.
- GAME MODE PLUS (VRR / ALLM): Game on. Game Mode Plus is a winning combination of technology that gets your name on the leaderboard. Stress less and play more with a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).
- ALEXA VOICE REMOTE: Use the included Voice Remote with Alexa to find your favorite shows and movies in a snap—no endless scrolling needed. Launch apps, change channels, control your smart home, and more.
Buying Tips
- Measure Your Space: Ensure the TV fits comfortably in your intended location, considering both width and viewing distance.
- Check for Deals: Amazon frequently offers discounts, especially during events like Prime Day and Black Friday.
- Read Reviews: Customer feedback can provide insights into real-world performance and reliability.
- Consider Extended Warranties: Protect your investment against potential issues beyond the standard warranty period.
Conclusion:
Selecting the right 43-inch TV involves balancing features, performance, and budget. The models highlighted above represent some of the best options available on Amazon in 2025, catering to various preferences and needs. By considering the key features and tips outlined in this guide, you’ll be well-equipped to make an informed decision and enhance your home entertainment experience.
Note: Prices and availability are subject to change. Always check the latest information on Amazon before making a purchase.
Disclosure: As an Amazon Associate, Virtual Studio earns from qualifying purchases. This comes at no additional cost to you and helps support our work.
