Top 43-Inch TVs in the USA (2025) – Best Picks & Buying Guide

Introduction

In 2025, 43-inch TVs continue to be a popular choice for many households in the USA. Their compact size makes them ideal for bedrooms, apartments, and smaller living rooms, while still offering impressive picture quality and smart features. With advancements in technology, today’s 43-inch TVs come equipped with 4K resolution, HDR support, and integrated streaming platforms. This guide will help you navigate the top models available on Amazon and provide insights into what to look for when making your purchase.

Best 43-inch TV in the USA	Approx. Price	User Ratings
Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa Voice Remote	$249.00	4.4/5
Roku Smart TV – 43-Inch Select Series 4K HDR	$218.00	4.5/5
SAMSUNG 43-Inch Class Crystal UHD 4K DU7200 Series	$267.99	4.2/5
Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV	$498.00	4.2/5
INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote	$179.99	4.5/5
Toshiba 43-inch Class V35 Series LED Full HD Smart Fire TV with Alexa Voice Remote	$169.99	4.4/5
LG 43-Inch Class QNED80T Series LED Smart TV 4K Processor	$398.00	4.2/5
Hisense 43" Class A7 Series (2025 Model) 4K UHD Smart Fire TV	$299.99	4.3/5

Why Choose a 43-Inch TV?

A 43-inch TV strikes a balance between size and functionality. It’s large enough to provide an immersive viewing experience but compact enough to fit in tighter spaces. Whether you’re watching your favourite shows, gaming, or streaming movies, a 43-inch TV offers versatility and performance without overwhelming your room.

The Midrange Gap Explained

You might notice a curious trend when shopping for a 43-inch TV: there’s an abundance of wallet-friendly, entry-level models and some high-end, premium options—but not much in between. Why is the midrange so scarce?

It comes down to what consumers want and how manufacturers respond. Most buyers focused on this size tend to prioritize value, seeking a solid TV for a guest room, bedroom, or smaller living area. As a result, brands like Samsung, LG, and TCL pour their efforts into delivering excellent budget picks packed with just enough smart features and 4K capabilities.

On the flip side, enthusiasts or those wanting the latest display tech often jump to larger sizes, like 55 inches and beyond, where midrange and premium lines really shine. This “size leap” leaves less demand for fully-featured, mid-priced 43-inch models—so they’re less common on the shelves. As a result, you get a wide spread: compelling bargains for everyday use or higher-end options loaded with extras, while true midrange offerings remain few and far between.

Why Are Smaller Flagship TVs Harder to Find?

If you’ve recently browsed for a new TV, you may have noticed that leading manufacturers like Samsung, Sony, and LG have scaled back on offering flagship models in smaller sizes—especially around the 40- to 43-inch range. The shift is driven by a few key trends in the industry:

Growing Demand for Larger Screens: Viewers are increasingly opting for bigger home entertainment setups, and brands are responding by investing more in their 50-inch-and-up models.
Production Focus: Premium features (like higher refresh rates and advanced display tech) are easier to market on larger screens, where their impact is most noticeable.
Cost-Effectiveness: As prices for larger panels drop, it makes financial sense for manufacturers to focus on these sizes for their most advanced technologies.

That said, while the selection isn’t as broad as it once was, you can still find excellent 43-inch TVs with impressive specs if you know where to look. Many mid-range and high-value models pack in just as much smart tech as their larger siblings.

Key Features to Consider

1. Resolution

Most 43-inch TVs now offer 4K Ultra HD resolution, providing four times the detail of Full HD. This results in sharper images and a more lifelike viewing experience. Look for models that also support HDR (High Dynamic Range) for enhanced contrast and colour accuracy.

You might wonder if 4K is really necessary on a 43-inch screen. At typical viewing distances for a TV in a living room, the extra detail of 4K compared to 1080p can be subtle. However, if you plan to use your 43-inch TV as a computer monitor on your desk, 4K’s added sharpness and clarity become much more noticeable, especially when reading text or working with detailed visuals.

It’s also worth noting that 4K has become the industry standard at this size. Full HD (1080p) models are now mostly limited to basic, entry-level options and the price difference compared to 4K is often minimal. If you’re looking for advanced features like wide color gamuts, local dimming, or OLED panels, you’ll almost always need to choose a 4K model.

Local Dimming & Mini LED: Boosting Contrast and Picture Quality

When it comes to contrast and picture quality, local dimming and Mini LED backlighting are game changers in the world of 43-inch TVs. Here’s how they make a difference:

Local Dimming: This technology allows your TV to dim specific areas of the screen while keeping others bright. The result? Deeper blacks and enhanced contrast, especially in scenes with both bright and dark elements.
Mini LED Backlighting: Mini LEDs are much smaller than traditional LEDs. Because of their compact size, manufacturers can pack many more of them behind the panel—leading to more precise control over brightness and better contrast control overall.

Together, these technologies help reduce unwanted light “blooming” around bright objects, deliver punchy highlights in HDR content, and make dark scenes look more realistic. While they don’t reach the pixel-level perfection of OLED panels, Mini LED and local dimming technology bring impressive clarity and vividness to 43-inch TVs—so you get a cinematic look, even in a smaller space.

Best 43-Inch TV for Bright Rooms

If you need a 43-inch TV that excels in bright rooms, focus on models with advanced anti-glare technology and high brightness levels. One standout option is a QLED TV featuring a matte anti-reflective screen. This design significantly reduces reflections from windows and overhead lighting, making it ideal for sun-filled living spaces or rooms with lots of natural light.

Key Features That Matter:

Anti-Glare Matte Screen: This surface cuts down on distracting reflections, so you can enjoy your favorite shows even during the brightest parts of the day.
Exceptional Brightness: Premium QLED TVs in this size category often achieve some of the highest peak brightness levels available—excellent for maintaining vibrant colors and clear pictures in ambient light.
Mini LED Backlighting: Allows for better contrast and dimming control, so whites stay bright and blacks remain deep—even with the lights on.
High Refresh Rate: Gamers will appreciate refresh rates up to 165Hz, which means smoother motion and improved gameplay, regardless of room lighting.
Solid Contrast Performance: While not quite on par with OLED models for absolute black levels, these TVs still deliver impressive contrast thanks to advanced local dimming.

It’s worth noting that while matte screens do an excellent job with glare, they can lift black levels slightly under certain lighting conditions. However, this tradeoff is minimal compared to the benefits for bright room viewing. If minimizing reflections is your priority, a high-end QLED with an anti-glare finish is difficult to beat in the 43-inch segment.

Pros and Cons of OLED Panels in 42- & 43-Inch TVs

OLED technology has made its way into the compact 42- and 43-inch TV category, and plenty of home theater buffs are taking notice. But is it the right choice for your next screen? Let’s weigh the advantages and disadvantages:

Advantages of OLED Panels

True Black Levels & Superior Contrast:
OLED TVs are renowned for their ability to turn individual pixels on or off, delivering perfect blacks and an “infinite” contrast ratio. This makes dark scenes in movies, shows, or games truly immersive—no stray backlight clouding up your view.
Wide Viewing Angles:
Whether you’re lounging on the corner chair or gathered with friends off to the side, OLED panels keep colors and brightness consistent. There’s no need to fight for that “sweet spot” in front of the TV.
Fast Response Times for Gaming:
Gamers will appreciate the near-instantaneous response times and higher refresh rate support (up to 144Hz on some new OLEDs). Expect smoother motion and minimal blur, even during fast-paced action.
Vivid HDR Performance:
OLED screens can deliver bold, dynamic color for HDR (High Dynamic Range) content, making everything from blockbusters to nature docs pop.

Disadvantages of OLED Panels

Price Tag:
OLEDs in the 42- and 43-inch range tend to be significantly pricier than their LED or QLED counterparts. You’re investing in premium tech, so expect a higher cost—often $1,000 or more.
Peak Brightness:
While still respectable, the brightness on smaller OLED TVs doesn’t always match up to similarly sized LED or QLED models. In super bright rooms or during sunny daytime viewing, LED options might appear punchier.
Potential for Image Retention:
OLED technology can be prone to image retention or “burn-in” with static elements left onscreen for long periods (think video game HUDs or channel logos). Most users won’t notice this with varied content, but it’s worth noting for heavy gamers or news junkies.
Limited Mid-Size Options and Features:
There are only a handful of 42- and 43-inch OLEDs on the market, mostly from brands like LG, Samsung, and Sony. Some larger models offer advanced tech—such as quantum dots for extra brightness or color—but these features may not be present in smaller sizes.

In summary, OLED panels at this size deliver unbeatable picture quality and cinematic viewing, especially if you’re after rich contrast, wide angles, and smooth gameplay. However, the high cost and specific usage considerations may steer budget-focused buyers or those with particularly bright setups toward LED alternatives.

Is 4K Worth It for a 43-Inch TV as a Computer Monitor?

While you might not notice every pixel of 4K resolution when watching movies from across the room, using a 43-inch TV as a computer monitor is a different story. Up close at your desk, the higher pixel density of 4K provides crisp text, extra clarity for spreadsheets and creative work, and ample screen real estate for multitasking.

If you plan to connect your TV to a PC for tasks like photo editing, coding, or simply enjoying sharper web browsing, the improved detail and reduced eye strain make 4K a worthwhile investment on a 43-inch screen.

2. Smart TV Capabilities

Smart TVs allow you to stream content from platforms like Netflix, Hulu, and Amazon Prime Video directly, without the need for external devices. Common operating systems include:

Roku TV: User-friendly interface with a vast selection of apps.
Fire TV: Amazon’s platform, integrating Alexa voice control.
Google TV: Offers personalized recommendations and Google Assistant integration

3. Refresh Rate

A higher refresh rate (measured in Hz) results in smoother motion, which is particularly beneficial for sports and gaming. While 60Hz is standard, some models offer 120Hz or higher for enhanced performance.

Using a 43-Inch TV as a Gaming Monitor: Pros & Cons

Thinking about doubling your 43-inch TV as a gaming monitor? You’re not alone—many gamers are making the switch! Let’s weigh the perks and potential drawbacks so you know exactly what to expect.

Advantages

Larger Viewing Area
A 43-inch screen offers an expansive canvas—perfect for racing games, split-screen multiplayer, or simply getting immersed in vast open-world titles. You won’t miss any action, whether you’re right at your desk or lounging back.
Impressive Visuals
Most 43-inch TVs now boast 4K resolution and detailed color reproduction. High-end OLED and QLED models deliver excellent contrast and deep blacks, making in-game graphics pop and cutscenes look cinematic.
Smooth Gameplay (on Advanced Models)
Models with higher refresh rates (think 120Hz or even up to 144Hz) offer silky-smooth motion—crucial for fast-paced gaming. Low response times help reduce lag, so every input feels responsive and natural.
Integrated Smart Features
Access streaming apps, game streaming services (like Xbox Game Pass), and voice assistants, all from the same display. This convenience means you can switch from gaming to your favorite shows without breaking a sweat.

Drawbacks

Size and Ergonomics
While big screens are mesmerizing, sitting too close can make tracking on-screen details more difficult, especially in competitive shooters. Desk setups might feel cramped, and some users may experience neck strain during longer sessions.
Mixed Panel Performance
Budget-friendly LED TVs often have basic panels with limited contrast, narrower viewing angles, and only 60Hz refresh rates. Advanced display tech (like OLED or high-end QLED) costs more but brings better performance.
HDR Not Always Fully Realized
Although most 43-inch TVs claim HDR support, only premium models deliver the brightness and color accuracy needed for true high-dynamic range visuals. On entry-level models, the difference may be subtle.
Input Lag Considerations
Not all TVs are created equal when it comes to input lag—a vital factor for gamers. Always check for a ‘Game Mode’ to minimize delay, especially on less expensive sets.

In short, a 43-inch TV can make a fantastic gaming monitor—if you choose carefully. Opt for models with higher refresh rates, low input lag, and strong picture quality to get the most out of your gaming marathons. If you’re on a tight budget, be mindful of the compromises in display performance and viewing angles.

4. Connectivity

Ensure the TV has sufficient ports for your needs:

HDMI Ports: For connecting devices like gaming consoles and Blu-ray players.
USB Ports: Useful for playing media from external drives.
Wi-Fi and Ethernet: For stable internet connectivity.
Bluetooth: Allows for wireless connection to soundbars and headphones.

5. Audio Quality

While picture quality is paramount, good audio enhances the overall experience. Some TVs come with Dolby Atmos or DTS:X support for immersive sound. Alternatively, consider pairing your TV with a soundbar for improved audio.

It’s worth noting that even the best 43-inch TVs often have only average built-in speakers. Due to the compact size of the TV chassis, manufacturers are forced to use smaller drivers, which means you typically miss out on deep bass and overall sound richness. If you want a fuller, more cinematic sound, a separate soundbar or speaker system is a smart addition—especially compact models that complement a 43-inch screen without overwhelming your space.

Whether you’re after powerful bass, surround-sound effects, or just a simple boost in clarity, upgrading your audio setup can make a big difference in your viewing and listening experience.

What to Expect from Budget 43-Inch TVs

While affordable 43-inch TVs can be an excellent solution for those watching their wallets, there are a few compromises that come with these models compared to their higher-end counterparts. Understanding these limitations can help you decide if a budget-friendly choice is the right fit for your viewing needs.

Trade-Offs to Keep in Mind:

Picture Quality: Budget models usually deliver decent color and sharpness for everyday shows, but their brightness and contrast levels may be noticeably lower. This means darker scenes might lack depth, and bright rooms could reveal screen glare or washed-out colors.
Panel Technology: Most affordable TVs use standard LED panels without advanced features like local dimming. This results in less uniform black levels and less dramatic HDR effects compared to pricier options.
Refresh Rate: Entry-level 43-inch TVs typically come with a 60Hz refresh rate, which is fine for regular content but limits their performance for fast-paced gaming or sports when compared to premium 120Hz screens.
Viewing Angles: Cheaper panels can exhibit color and brightness shifts when seen from the side, making them less suitable for group viewing in larger spaces.
Audio Performance: While some budget TVs now support Dolby Audio or similar enhancements, speakers are generally limited, so investing in an external soundbar can significantly improve your listening experience.
Smart Features: You can expect a user-friendly smart TV platform with voice remote options (like Google Assistant or Alexa), though advanced features or seamless integration may be reserved for higher-priced models.

The Upside:
Despite these trade-offs, many budget 43-inch TVs now include 4K resolution, reliable smart interfaces, and handy extras like voice remotes—making them a strong value for casual viewing, streaming, and secondary rooms. If you’re after the crispest image, widest color range, or top-tier gaming capabilities, a premium OLED or QLED TV will justify the higher price tag. For most, however, today’s entry-level 43-inch TVs offer a satisfying experience without breaking the bank.

Limitations of Budget 43-Inch TVs

When considering budget-friendly 43-inch TVs, it’s important to understand a few trade-offs that typically come with the more affordable price tag.

Image Quality:
Most lower-priced 43-inch TVs use standard LED panels without advanced technologies like local dimming. This means contrast can be less impressive, black levels may appear lighter or more uneven, and overall brightness might fall short compared to higher-end options. While many budget models do support HDR content, they often lack the hardware to truly showcase the richer contrast and vibrant colors that HDR can provide.

Viewing Angles:
Another common limitation is viewing angle. Cheaper panels tend to have narrower optimal viewing zones, so if you’re watching from off to the side, you’ll likely notice noticeable fading or color shifting. This can be a downside in larger rooms or group settings.

Gaming Capabilities:
Budget 43-inch TVs typically feature a 60Hz refresh rate, which delivers satisfactory performance for everyday TV watching and casual gaming. However, they may not keep pace with fast-action gaming or newer consoles that take advantage of higher refresh rates (like 120Hz). If features like Variable Refresh Rate (VRR) or advanced gaming modes are important to you, you’ll need to look at higher-end models.

In summary, while affordable 43-inch TVs offer solid value for basic viewing, expect some compromises in picture performance, viewing flexibility, and gaming features. Those seeking a significant boost in any of these areas may want to explore premium series, such as OLED or advanced QLED models, though these come at a much higher price point.

Compact and Affordable Soundbar Options

If you’re looking to boost your TV’s audio without taking up much space, there are plenty of compact and budget-friendly soundbars and speaker systems that pair beautifully with 43-inch TVs. These slim speakers fit neatly in front of your set or can be mounted on the wall beneath it—perfect for apartments, bedrooms, or any setup where space is at a premium.

When choosing a soundbar for a 43-inch TV, consider these factors:

Size Compatibility: Look for soundbars that are 30–40 inches wide to align nicely with your TV.
Easy Setup: Bluetooth and HDMI ARC connections make installation a breeze, letting you go from box to binge-watch in minutes.
Affordability: There is a wide range of options—many well under $200—that offer clear dialogue and enhanced bass without breaking the bank.
Sound Features: Some models offer virtual surround sound or built-in subwoofers for added oomph without additional bulky equipment.

Whether you want cinematic surround effects for movie night or just clear audio for sitcom marathons, a compact soundbar can make a big difference and elevate your viewing experience.

How Do 43-Inch Models Perform Compared to Larger Sizes?

When comparing a 43-inch TV to its larger relatives within the same series, you’ll find that the core features—such as resolution, smart TV functions, and general picture settings—are typically very similar. Manufacturers often equip each size in a model lineup with the same processing power and user interface, so the overall experience remains consistent whether you choose a 43-inch or a 65-inch version.

However, there are some subtle differences worth noting:

Display Technologies: Certain enhancements, like advanced color technologies or specialized screen layers, may only appear on larger screen sizes. For example, a 65-inch model might boast a wider color gamut or higher-end panel technology than its smaller siblings, which can result in even richer color performance.
Local Dimming: On many LED and QLED TVs, local dimming zones—which help improve contrast and black levels—are more plentiful on bigger screens. This means a 43-inch TV might have fewer zones, potentially leading to slightly less precise contrast than a larger version.
Sound Quality: Larger TVs often have more internal space for higher-quality speakers. While you’ll still get decent audio performance on a 43-inch model, pairing it with a soundbar can help bridge any gaps.

Ultimately, while small differences exist in certain features, most 43-inch TVs deliver excellent performance and smart capabilities that closely match their larger-series counterparts. For compact setups, you’ll still enjoy a rich viewing experience without missing out on essential technology.

Why Do 43-Inch TVs Often Have Average Sound Performance?

The compact design that makes 43-inch TVs so versatile also comes with some trade-offs—especially when it comes to audio. Manufacturers are limited in the space available for built-in speakers, which means these TVs typically use smaller drivers that struggle to deliver deep bass or powerful sound.

As a result, while you’ll enjoy sharp visuals, the audio often feels less dynamic or full compared to larger models with room for more robust speaker systems. If rich, cinematic sound is important to you, pairing your TV with a standalone soundbar or speaker system can make a noticeable difference.

Anti-Glare Matte vs. Glossy Screens: Which Handles Reflections Better?

When shopping for a TV that performs well in bright spaces, the type of screen finish can make all the difference. Here’s what you need to know:

Matte (Anti-Glare) Screens
Matte screens are designed specifically to combat reflections from windows, overhead lights, and other light sources. By diffusing incoming light, they drastically reduce harsh glares. This makes them an ideal choice for living rooms, kitchens, or any space filled with natural light. If you’ve ever struggled to see the picture on a glossy TV during the day, a matte screen can be a game-changer—it keeps the image clear and visible without those annoying mirror-like reflections.

Glossy Screens
Glossy screens tend to have deeper blacks and can give off a more vivid picture when viewed in dim rooms. However, in bright environments, they often reflect everything from sunlight to ceiling lamps, sometimes making dark scenes nearly impossible to see. While some viewers love the cinematic look of glossy screens at night, these displays can become a source of frustration during the day unless you can fully control the lighting.

What’s the Trade-Off?
Matte screens win hands-down for taming reflections and making daytime viewing easy on the eyes. The main downside is that by scattering light, matte finishes can make blacks appear a touch lighter and may slightly soften contrast in very dark scenes. That said, this effect is much less noticeable when you’re watching with the lights off.

In summary, for anyone prioritizing clear visibility in sunlit rooms, anti-glare matte screens are tough to beat. Glossy screens can look fantastic in the right conditions, but when it comes to keeping reflections at bay, matte takes the crown.

Top 43-Inch TVs (2025)

Best-Selling TVs	Approx. Price	User Ratings
Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa Voice Remote	$249.00	4.4/5
Roku Smart TV – 43-Inch Select Series 4K HDR	$218.00	4.5/5
SAMSUNG 43-Inch Class Crystal UHD 4K DU7200 Series	$267.99	4.2/5
Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV	$498.00	4.2/5
INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote	$179.99	4.5/5
Toshiba 43-inch Class V35 Series LED Full HD Smart Fire TV with Alexa Voice Remote	$169.99	4.4/5
LG 43-Inch Class QNED80T Series LED Smart TV 4K Processor	$398.00	4.2/5
Hisense 43" Class A7 Series (2025 Model) 4K UHD Smart Fire TV	$299.99	4.3/5

Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa Voice Remote

Bring movies and shows to life with support for vivid 4K Ultra HD, HDR 10, HLG, and Dolby Digital Plus.
4K Ultra HD, HDR 10, and HLG deliver a clearer and more vibrant picture with brighter colors compared to 1080p Full HD.
Press and ask Alexa to easily find, launch, and control your content, or check the weather, sports scores, and more.
Stream over 1.5 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Prime Video, Disney+, and more. Subscription fees may apply.
Watch live and free TV, play video games, and stream music.
Fire TV adds new Alexa skills, features, smart home capabilities, and voice functionality all the time.
Use the 4 HDMI inputs to connect all your gaming, cable and audio equipment.

Roku Smart TV – 43-Inch Select Series 4K HDR

The smart TV that makes sense: Roku Select Series 4K TVs are built by Roku to bring viewers a brilliant streaming experience with superior picture quality at an incredible value.
Made by Roku: From the brand you trust to make streaming easier comes a thoughtfully designed 43-inch smart TV powered by the delightfully simple Roku experience.
Brilliant 4K picture: Stunningly sharp 4K resolution brings out the rich detail in your entertainment with four times the resolution of HD.
Color that pops: Watch in incredible HDR10+ color, contrast, and brightness that brings your favorite entertainment to life.
Automatic brightness: Avoid fiddling with settings with a screen that automatically adjusts based on your room’s lighting.
Designed for seamless streaming: With features like fast Wi-Fi and streaming apps that launch in a snap, Roku Select TVs get you to your entertainment quick and easy.
Customizable home screen: Roku smart TVs put your favorites streaming apps, inputs, and free live TV front and center, so you can spend your time streaming—not scrolling.

SAMSUNG 43-Inch Class Crystal UHD 4K DU7200 Series

PURCOLOR: See a wide spectrum of colors than traditional RGB models with PurColor; From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology
4K UPSCALING: Get a clearer picture for more of your shows and videos; 4K Upscaling transforms each pixel for improved content
MOTION XCELERATOR: Watch your content smoothly while experiencing less lag and blur; It improves motion between frames so you have a seamless picture
OBJECT TRACKING SOUND LITE: You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio— putting you right in the middle of the car chase, stampede or party scene
MEGA CONTRAST: Automatically adjusts the brightness and contrast; It reduces the difference between light and dark areas so that objects on screen stand out more
HDR: Take in an impressive spectrum of colors and fine details, even in the darkest scenes; Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen
Q-SYMPHONY: Only Samsung gives you the power to unlock incredible sound when you pair a Samsung TV with a Q-series or S-series soundbar; Together, they can optimize all the channels to bring you our most powerful sound experience

Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV

GOOGLE TV WITH GOOGLE ASSISTANT: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Easily stream to your smart TV with support for AirPlay 2 and Chromecast built-in.
MOVIES INCLUDED WITH THE BRAVIA TV: Streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
MORE IMMSERVIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for 4K HDR, Dolby Vision and Dolby Atmos.
INTELLIGENT TV PROCESSING: 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
REAL-WORLD COLORS: With Triluminos Pro, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
UPSCALE EVERYHING YOU WATCH: Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO.

INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote

4K Ultra HD (2160p resolution) – Enjoy breathtaking HDR10 4K movies and TV shows at 4 times the resolution of Full HD, and upscale your current content to Ultra HD-level picture quality.
High Dynamic Range – Provides a wide range of color details and sharper contrast, from the brightest whites to the deepest blacks.
Alexa voice control – The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
Access thousands of shows with Fire TV – Watch over 1 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, Paramount+, and other services right from this TV.*
DTS Studio Sound – This premium audio enhancement suite creates realistic and immersive audio with two-speaker playback that expands your sense of space and ambience.
Supports HDMI ARC and HDMI eARC – Sends audio directly from the HDMI jack to a compatible soundbar or AV receiver, removing the need for an extra cable.
Versatile connections – Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 3 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack, ethernet port and Wi-Fi technology.

Toshiba 43-inch Class V35 Series LED Full HD Smart Fire TV with Alexa Voice Remote

Fire TV brings live, over-the-air TV, streaming channels, and your favorite apps together onto one convenient home screen. Subscriptions may be required. Content availability subject to change.
Press & Ask Alexa – Use the included Alexa Voice Remote to manage TV power, volume, navigation, playback, and input switching. Or just press the microphone button and say, “Find dramas,” and Alexa will show you search results from a central catalog of hundreds of integrated apps and channels.
Endless Entertainment – Watch over 1 million streaming movies and TV episodes with access to tens of thousands of channels, apps, and Alexa skills.
DTS Virtual:X technology is a scalable and versatile advanced post processing package that creates an immersive audio experience by virtualizing height content over traditional stereos.
Apple Airplay – Supports Apple AirPlay. Share videos, photos, music and more from an Apple device to your TV with the touch of a button.

Worth Considering: Full HD vs 4K on 43-Inch TVs

While the ToshibaV35 Series offers a solid Full HD (1080p) experience with plenty of smart features, you might wonder about the difference between Full HD and 4K at this size. At typical living room viewing distances, the jump from 1080p to 4K on a 43-inch screen can be subtle—often hard to spot unless you’re sitting very close or using the TV as a computer monitor on your desk.

Today, 4K has become the standard for new TVs, and most models in this size range now feature Ultra HD resolution. Full HD models like this Toshiba are still available for budget-friendly, entry-level setups, but usually aren’t much cheaper than their 4K counterparts. If you’re after advanced image quality features—like wide color, local dimming, or even OLED—you’ll need to step up to a 4K model.

Still, if you’re prioritizing smart features, easy Alexa integration, and reliable Full HD performance for everyday viewing, this Toshiba is a worthy pick.

LG 43-Inch Class QNED80T Series LED Smart TV 4K Processor

QNED CONTRAST: See more natural-looking images. Powerful deep-learning algorithms help improve contrast ratio and enhance brightness.
QUANTUM DOT NANOCELL COLOR: LG QNED combines cutting-edge Quantum Dots with LG’s NanoCell technology to create uniquely bright, colorful images. Dimming Pro dynamically adjusts the back lights to maintain deep black levels, allowing you to be immersed.
a5 AI PROCESSOR GEN7: Enhanced brightness, improved sound, refined picture detail. It all comes together for a thrilling watching experience powered by the a5 AI Processor Gen 7.
HDR10 PRO: HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a “wow” effect.
FILMMAKER MODE: Enhance every moment with virtual 5.1 surround sound for an immersive home theater experience. And transport yourself to the center of superhero-sized action and galaxies far, far away with FILMMAKER MODE that allows you to see films just as the directors intended.

Impressive Picture Performance and Versatility

The QNED80T stands out in the 43-inch category due to its advanced panel technology. By combining Quantum Dots and NanoCell tech, it delivers a wider color gamut and more vivid hues than most LED TVs in this size range. Dimming Pro further helps manage black levels, so dark scenes retain depth and avoid the washed-out look typical of standard LED displays.

While OLED panels are known for their infinite contrast and pixel-level light control, the QNED80T offers great contrast for an LED-based set, minimizing blooming and uneven patches of brightness. Its local dimming capabilities give it a leg up over basic LED models, especially in rooms with controlled lighting.

Great for Daytime Viewing and Gaming

Thanks to its enhanced brightness from the a5 AI Processor Gen 7, the QNED80T handles bright rooms and daylight viewing with ease, outperforming many rivals that struggle with glare or reflections. The screen’s wide viewing angles mean you can enjoy a consistent picture even when sitting off to the side—a rare perk among LED TVs.

Gamers will appreciate the responsive processing, though keep in mind that ultra-high refresh rates are reserved for higher-end models. Still, the QNED80T delivers smooth visuals and reliable performance for casual gaming and fast-paced action.

Elevated Home Theater Experience

With support for HDR10 Pro and FILMMAKER MODE, this TV brings cinematic moments to your living room. Whether you’re watching dramatic HDR content or catching the latest blockbuster, details remain crisp, colors pop, and the overall experience feels immersive. Virtual 5.1 surround sound further draws you in, making movie nights and streaming sessions more engaging.

In short, the LG 43-Inch QNED80T is a well-rounded pick for anyone seeking a vibrant, feature-rich 43-inch TV that excels in color, contrast, and smart processing.

Hisense 43" Class A7 Series (2025 Model) 4K UHD Smart Fire TV

WIDE COLOR GAMUT: Dive into a world of dazzling color. Special phosphor technology expands the range and depth of each hue that you’re able to perceive, bringing you truer and more intense shades than you’ve ever seen before. Absolutely brilliant.
DOLBY VISION · ATMOS: Get transported through the screen. Dolby Vision captures even the most subtle emotions flickering across the actor’s face during a dark night scene. And the multidimensional sound of Dolby Atmos puts you smack-dab in the action, whether it’s in a jungle, city or rocket ship.
FIRE TV: With Fire TV built in, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and MAX. Plus, stream for free with Freevee, Pluto TV, Tubi, and more. And the included Voice Remote with Alexa lets you use your voice to easily change channels, launch apps, search for titles, play music, and even control smart home devices.
4K ULTRA HIGH DEFINITION: More pixels on the screen produces a more clear and succinct picture making content look more realistic and true to life. Combined with Hisense’s AI UHD Upscaler, non 4K content will get enhanced to near 4K quality.
4K AI UPSCALER: Bring what’s on screen into crystal-clear focus. Our 4K AI Upscaler transforms beloved classics, home movies, broadcast TV, and even streaming content into striking 4K quality. It’s amazing what can happen when every pixel works even harder.
GAME MODE PLUS (VRR / ALLM): Game on. Game Mode Plus is a winning combination of technology that gets your name on the leaderboard. Stress less and play more with a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).

ALEXA VOICE REMOTE: Use the included Voice Remote with Alexa to find your favorite shows and movies in a snap—no endless scrolling needed. Launch apps, change channels, control your smart home, and more.

A Budget-Friendly 43-Inch TV with Solid Everyday Performance

The Hisense A7 is a standout option if you’re looking for a quality 43-inch TV that won’t break the bank. While its overall brightness and contrast don’t quite match the priciest displays out there, the picture quality is more than adequate for casual viewing and streaming marathons. Thanks to the advanced color technology, you’ll notice richer, more vibrant hues compared to many other options in this price range.

One of the perks of choosing a 43-inch TV is the abundance of wallet-friendly models. The A7 consistently offers strong value, frequently coming in at a price point that makes it accessible for most households—especially when discounted during major sales events.

Like most TVs at this size and price, the A7 does make a few concessions. The standard LED panel means contrast and black uniformity won’t rival those of OLED or high-end QLED models. If you’re a hardcore gamer, the 60Hz refresh rate might not be ideal for competitive play, but for casual gaming, the Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) help keep things smooth and responsive.

Intuitive Smart Features and Flexible Streaming

The Fire TV interface makes it easy to jump between all your favorite apps, and the Alexa voice remote is a major convenience—something not all budget models include. Whether you’re searching for that one hidden gem or just want to crank up the next episode of your favorite series, navigation is a breeze.

What We Like

Excellent value for the price
Impressive color performance for the class
– Alexa voice remote included for easy navigation and control
Wide range of streaming options via Fire TV

What to Consider

Standard LED panel means limited contrast and brightness compared to high-end sets
60Hz refresh rate limits advanced gaming capabilities
Viewing angles are best when seated directly in front

If you’re seeking a solid 43-inch TV with smart features and a vibrant picture, the Hisense A7 is a fantastic choice for everyday use—especially for movie nights, streaming binges, and casual gaming. For those wanting all the bells and whistles, stepping up to an OLED or high-end QLED will cost significantly more, but for most households, the A7 hits a sweet spot of performance and affordability.

Buying Tips

Measure Your Space: Ensure the TV fits comfortably in your intended location, considering both width and viewing distance.
Check for Deals: Amazon frequently offers discounts, especially during events like Prime Day and Black Friday.
Read Reviews: Customer feedback can provide insights into real-world performance and reliability.
Consider Extended Warranties: Protect your investment against potential issues beyond the standard warranty period.

How Much Should You Spend on a 43-Inch TV?

Entry-level HD models for 43-inch TVs typically start around $120, with most entry-level 4K options ranging from $150 to $250. While there are pricier 43-inch 4K sets in the $300 to $600 range, these don’t usually deliver significant improvements over more affordable models. For a real step up in picture quality—think OLED panels or high-end QLEDs with impressive brightness and local dimming—you’re looking at a price tag between $900 and $1,200. In that range, you’ll find a few standout 42- to 43-inch models that offer a noticeable upgrade in performance and image quality.

Carefully balancing your budget and expectations will help you find the best value, whether you’re shopping for a basic TV or something with premium features.

Conclusion:

Selecting the right 43-inch TV involves balancing features, performance, and budget. The models highlighted above represent some of the best options available on Amazon in 2025, catering to various preferences and needs. By considering the key features and tips outlined in this guide, you’ll be well-equipped to make an informed decision and enhance your home entertainment experience.

Note: Prices and availability are subject to change. Always check the latest information on Amazon before making a purchase.

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